Ajman to Europe Familiarization (FAM) Trips – B2B Only
Introduction
At Virkauf DMC, we proudly bridge the gap between Ajman and the European travel trade market. As a trusted DMC partner based in the UAE, we are excited to present our exclusive B2B Familiarization (FAM) Trips to Europe – a curated opportunity for tour operators, travel agents, and tourism professionals to experience Ajman’s charm, offerings, and business potential firsthand. Our goal is to build strong connections between Ajman’s tourism stakeholders and key European outbound markets, ensuring mutual growth, understanding, and long-term collaboration.
About the FAM Trip Initiative
The Ajman to Europe FAM Trips are a travel trade outreach initiative, crafted for one purpose:
To introduce Ajman as a competitive, diverse, and culturally rich destination to the European travel industry.
These are strictly B2B events, designed for travel agencies, tour operators, wholesalers, DMCs, and event planners based in the UK, wider Europe, and Scandinavia. Through these trips, participants will gain exclusive access to:
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Destination briefings
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In-person networking with Ajman suppliers
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Product showcases (hotels, attractions, experiences)
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One-on-one meetings with tourism authorities and travel brands from Ajman
Virkauf DMC, with our deep-rooted expertise in both UAE and European markets, takes pride in managing every aspect of this initiative from logistics to local coordination.
Why Ajman?
Ajman, the hidden gem of the UAE, is quickly emerging as a preferred alternative for travelers seeking authentic Arabian hospitality without the crowds. A blend of culture, relaxation, and modern infrastructure, Ajman offers:
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Pristine beaches and luxury resorts
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Unique heritage and museums
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Eco-tourism experiences in mangroves and deserts
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High-quality accommodation at competitive rates
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Easy access via Dubai or Sharjah international airports
For the European traveler seeking both value and experience, Ajman is a perfect fit.
Objectives of the FAM Trips
These familiarization tours are built with clear B2B objectives:
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Promote Ajman as a leisure and MICE destination
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Connect local tourism stakeholders with international buyers
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Encourage new tour programs and outbound packages to include Ajman
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Gather on-ground feedback from travel professionals to improve the visitor experience
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Explore two-way tourism collaboration between Ajman and Europe
What’s Included in the FAM Trip
As a DMC, Virkauf DMC ensures seamless execution of every tour component. The following services are fully coordinated and hosted by our experienced team:
Pre-Scheduled B2B Meetings
Meet directly with:
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Hotels & resorts
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Destination management companies
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Local experiences and attraction providers
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Ajman Tourism officials
Destination Presentations
Engaging sessions covering:
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Ajman tourism trends & statistics
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New products and hotel developments
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Itinerary suggestions for FITs and groups
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Cultural and eco-tourism opportunities
Promotional Materials
Receive updated:
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Digital brochures
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Destination content & photos
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Sample itineraries
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Contracts & net rates
Leisure & Cultural Exploration
Enjoy a taste of Ajman through:
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Cultural heritage tours
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Beachfront resort visits
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Fine dining experiences
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Traditional souq exploration
Who Should Attend
This FAM trip is strictly by invitation and is intended for senior representatives from:
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Outbound tour operators
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Travel agencies (FIT/GIT specialists)
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Group travel organizers
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Conference & incentive planners (MICE)
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Online travel platforms (OTA buyers)
Priority will be given to those who have active Middle East portfolios or seek to develop new offerings in the UAE.
Participating Countries in Europe
Virkauf DMC is coordinating FAM visits and roadshows in the following regions:
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United Kingdom
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Germany
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France
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Italy
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Scandinavia (Norway, Sweden, Denmark, Finland)
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Netherlands & Belgium
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Spain & Central Europe (Austria, Switzerland, Czech Republic)
Each event is tailored to match the market’s language, preferences, and travel trends.
Why Partner with Virkauf DMC?
With over a decade of experience in the UAE and deep B2B relationships in Europe and the UK, Virkauf DMC is your ideal local partner. Here’s what sets us apart:
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Fluent in European travel culture
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Multilingual team for on-ground support
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End-to-end service coordination: transfers, guides, events, bookings
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Custom itineraries for FIT, GIT, MICE, and luxury clients
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In-depth knowledge of Ajman and wider UAE travel infrastructure
We don’t just show you Ajman—we help you sell it.
Sample Itinerary: Ajman FAM Roadshow – UK Edition
Day 1: London
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Welcome reception & dinner
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Destination presentation by Ajman Tourism
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Travel trade networking event
Day 2: Birmingham
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B2B sessions with Ajman hotels & DMCs
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Cultural workshop: Selling Ajman to UK clients
Day 3: Manchester
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Roundtable with outbound tour operators
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Case studies: Ajman in UK travel programs
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Departure or optional overnight
(Other cities follow similar formats tailored to local needs)
Post-FAM Trip Opportunities
Virkauf DMC offers continued collaboration after the FAM trip:
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Contract facilitation with hotels and suppliers in Ajman
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Tailored package creation for your clients
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Marketing toolkits for your sales teams
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Assistance with site inspections or incentive trips to Ajman
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Priority support for your first confirmed groups to Ajman
Join Us – Let’s Bring Ajman Closer to Europe
This is more than a roadshow or trade mission. It’s a strategic partnership opportunity for European travel professionals to diversify their Middle East offerings with a rising star: Ajman.
If you’re ready to discover new revenue streams, enrich your destination portfolio, and form valuable partnerships in the UAE, then this is your invitation to connect.